The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

#FlexYourInfluence Coffee Talk! With Margaret Brown and Faryn Maya Seiden

Today's episode topic: Meet Faryn, and Marketing in the time of COVID.

Join the #FlexYourInfluence Community http://bit.ly/2FrYkec

(My very first NAWBO event!) 

In 2012 I learned about NAWBO through a friend at my gym. She invited me to an event in Pasadena,CA and my life as a business owner changed FOREVER.

One of the first game changers was meeting Deb Snyder, who at the time was the membership chair for the LA chapter. (Now is the VP of membership for NAWBO National).  Deb, gave me some great advice, she said “After you join, GET INVOLVED.” With her guidance and introductions I quickly joined the membership committee.

I didn’t know much at all about NAWBO and felt like I didn't have much to add to the conversation.  Looking back, although I didn’t say anything - it was valuable to have another person in the room. Someone who was learning and later would be willing to move the NAWBO mission forward. 

Shortly after I joined I received an email advertising the Women’s Business Conference hosted by NAWBO in Miami.  Many of you have heard my NAWBO...

Talking planners, planning and plans! Happy New Year!

Planners used:

• Marketing/content Socializela.com/planner
• Everyday/Life Erin Condren https://www.erincondren.com/referral/...
• Goals/Habits Cultivate what matters Powersheets

We are halfway through the year and it’s time to STEP IT UP! It’s not too late to hit your year-end goals and we are here to help you do it! Let’s talk about how you can boost the energy around your digital marketing and build the momentum you need to finish the year STRONG! #flexyourinfluence #ROCKINGIT

Here's some food for thought

• Are you aware of this MOBILE fact?
  Today consumers spend soooo much time browsing social media and websites from their mobile devices. This is why it’s super important that your website is optimized for mobile viewing. Some websites look great on a web browser from a laptop but can become annoying and hard to navigate from a phone. Is your mobile site clean and easy to read? Or does it look messy and cluttered on the screen? If it looks bad your viewers will notice. But don’t worry, we can totally help you with this! Give us a call!
  
  
• Keep Up!
  One of the BEST things you can do for your digital marketing  is to stay...

Digital Marketing is a multi-step process. Great content always needs to be accompanied by a call-to-action (CTA). A CTA is the specific action you want your audience to take after they’ve been inspired/attracted to the content you just posted.  An example: “Buy Now”, “Sign Up”, “Learn More” or similar followed by a link to a page on your website. By using a CTA you are directing viewers to the next step while increasing your sales in the process. CTA’s can sometimes fall flat if you don’t use them correctly.  Don’t worry, we can walk you through this! 

1. Get to the Point!
   
   Your CTA should be short and descriptive. Here is just one example of a quick and easy CTA: Join our Free Facebook page for more tips! When you read this CTA you know exactly what it means before you click it. By being straightforward and concise, your viewers can clearly see that you are making a suggestion and decide whether or not they are...

Let’s talk about YOUR plan. A good plan starts with a solid foundation. We have soo many tools and resources to help you connect with your audience and grow your business. Whether you are new to digital marketing or have been working on your campaign for a while, you’re going to want to see this! We’ve gathered our top marketing tips to energize your business. Check it out!

Align with your WHY

Digital marketing is all about connecting with your audience, your potential raving fans. The best way to achieve a memorable connection is through your own passion and love for your brand. Let’s get wildly excited about the possibilities and get your fans excited too! The first step is to align with your WHY. Why are you passionate about your brand? Why is this business and its products and services exciting to you? Asking these questions can help awaken your creativity! Need help finding your WHY? Check out our online mini-course!

Join the Authenticity Cycle

A lot of...