• Product Focus: Drybar promoted their hair care product line so that customers could re-create “the perfect blowout” from the comfort (and safety) of their homes, while physical locations were closed. They leveraged video tutorials on social media, featuring their signature blowout styles and product line.
• Supporting...

In recent years, the concept of "customer experience" has gone from something that was limited to a (sometimes short-staffed) customer service team to the forefront of every business decision for leading companies around the world.

Think: Kelly Kapoor from The Office

Today, customer experience is everything.

It has the power to make or break a business faster than ever before, and the ones doing it well are using customer experience to drive all major business and marketing decisions.

Being customer centric means having the end-user as the focus for every business decision. This applies across the entire customer journey; successful businesses today understand the value in providing the best possible experience every step of the way.

Why is this important?

• Understanding the customer ensures business decisions are tied to customer interests.
• Learn from valuable and often unexpected insights that come from listening to a wide range of customers and potential customers.

How is it...

Industry Spotlight, by Faryn Maya Seiden 

Our founder and CEO was invited to contribute to a collective conversation on responding to the current cultural climate as a business owner. While there is no "one size fits all" solution, we saw several themes emerge around topics such as sensitivity, timing and authenticity.

My best advice for small business owners is to not retreat. Although we need to be mindful and strategic to what we say and don’t say during these unprecedented times. The truth is, your audience still needs your product and service. Maybe the message changes slightly (maybe it doesn’t). Continue to innovate for your business, your clients, your employees, and the community you serve. – Margaret Brown, CEO + Founder of SocializeLA.com

Read on for advice from marketing and business development leaders on effective marketing efforts in the current cultural climate of COVID-19 and international Black Lives Matter protests. > https://itsbossible.com/direct-from-the-source/...

The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

Industry Spotlight by Faryn Maya Seiden

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

#FlexYourInfluence Coffee Talk! With Margaret Brown and Faryn Maya Seiden

Today's episode topic: Meet Faryn, and Marketing in the time of COVID.

Join the #FlexYourInfluence Community http://bit.ly/2FrYkec

(My very first NAWBO event!) 

In 2012 I learned about NAWBO through a friend at my gym. She invited me to an event in Pasadena,CA and my life as a business owner changed FOREVER.

One of the first game changers was meeting Deb Snyder, who at the time was the membership chair for the LA chapter. (Now is the VP of membership for NAWBO National).  Deb, gave me some great advice, she said “After you join, GET INVOLVED.” With her guidance and introductions I quickly joined the membership committee.

I didn’t know much at all about NAWBO and felt like I didn't have much to add to the conversation.  Looking back, although I didn’t say anything - it was valuable to have another person in the room. Someone who was learning and later would be willing to move the NAWBO mission forward. 

Shortly after I joined I received an email advertising the Women’s Business Conference hosted by NAWBO in Miami.  Many of you have heard my NAWBO...

Talking planners, planning and plans! Happy New Year!

Planners used:

• Marketing/content Socializela.com/planner
• Everyday/Life Erin Condren https://www.erincondren.com/referral/...
• Goals/Habits Cultivate what matters Powersheets