(My very first NAWBO event!)
In 2012 I learned about NAWBO through a friend at my gym. She invited me to an event in Pasadena,CA and my life as a business owner changed FOREVER.
One of the first game changers was meeting Deb Snyder, who at the time was the membership chair for the LA chapter. (Now is the VP of membership for NAWBO National). Deb, gave me some great advice, she said “After you join, GET INVOLVED.” With her guidance and introductions I quickly joined the membership committee.
I didn’t know much at all about NAWBO and felt like I didn't have much to add to the conversation. Looking back, although I didn’t say anything - it was valuable to have another person in the room. Someone who was learning and later would be willing to move the NAWBO mission forward.
Shortly after I joined I received an email advertising the Women’s Business Conference hosted by NAWBO in Miami. Many of you have heard my NAWBO...
New Year, New Decade. Means a fresh start and opportunities galore! Shake up your marketing with new strategies and ideas to earn new business.
After 10 years in business, helping 1000's of business owners and marketers I've learn something…
We are halfway through the year and it’s time to STEP IT UP! It’s not too late to hit your year-end goals and we are here to help you do it! Let’s talk about how you can boost the energy around your digital marketing and build the momentum you need to finish the year STRONG! #flexyourinfluence #ROCKINGIT
Digital Marketing is a multi-step process. Great content always needs to be accompanied by a call-to-action (CTA). A CTA is the specific action you want your audience to take after they’ve been inspired/attracted to the content you just posted. An example: “Buy Now”, “Sign Up”, “Learn More” or similar followed by a link to a page on your website. By using a CTA you are directing viewers to the next step while increasing your sales in the process. CTA’s can sometimes fall flat if you don’t use them correctly. Don’t worry, we can walk you through this!
Let’s talk about YOUR plan. A good plan starts with a solid foundation. We have soo many tools and resources to help you connect with your audience and grow your business. Whether you are new to digital marketing or have been working on your campaign for a while, you’re going to want to see this! We’ve gathered our top marketing tips to energize your business. Check it out!
Align with your WHY
Digital marketing is all about connecting with your audience, your potential raving fans. The best way to achieve a memorable connection is through your own passion and love for your brand. Let’s get wildly excited about the possibilities and get your fans excited too! The first step is to align with your WHY. Why are you passionate about your brand? Why is this business and its products and services exciting to you? Asking these questions can help awaken your creativity! Need help finding your WHY? Check out our online mini-course!
Join the Authenticity Cycle
A lot of...
You don’t have to be a huge corporate organization to have successful digital marketing. I talk about this A LOT in my webinars and my workshops with business owners, I find myself often giving a lot of the same advice. So, I’ve grouped it together for you with 3 major tips that are essential to your campaign. Let’s take a look.
Commit to your choices of channels
I’m talking about Facebook, Instagram, Website, Twitter, Snapchat, LinkedIn, Press Releases, Blogs, etc - know your audience, commit to a time commitment! It is very easy to remain inside your comfort zone and only post on the platforms that you are familiar with. Let’s take a step outside of the comfort zone and use the tools that reach your target audience.. Your audience and engagement will grow organically with consistent valuable content. You may also find that one particular channel seems to work better for your business while another does not seem to be getting any attention. Not...
Digital communication is ever evolving. Digital marketing has been around for a while now, and it’s more important than ever that businesses take advantage at tools available to them. Let’s look back at some major changes in digital marketing over the last 10 years. If you find yourself living in the past, we’ll help you get your campaigns updated and running at top speed for 2019!
What We Say
When SocializeLA was founded 10 years ago, the term ‘digital marketing’ wasn’t a thing, it was internet marketing (marketing via the internet - makes sense). It was like looking at a billboard. It was boring. I set out to help businesses establish steady content that encouraged customers and clients to interact. The trend/technology evolved and 10 years later the possibilities are endless. Playing fields have been leveled. Successful digital posts are ALL ABOUT interaction. We hope you gain some insight on how to make that interaction happen in...
5 Key Elements to Organize Your Digital Marketing Department
Organizing your digital marketing department is necessary! When things get busy it’s soo so easy to get overwhelmed. You’ll feel like you just don't have the time to get it all done. That’s totally true and understandable! One of the things I’ve learned as a business owner is that the ability to delegate is more important than making sure every project is perfect. It will be hard to hand the reins over to your marketing team. Do it anyway. You have more important things to focus on like lead follow-ups and client meetings. So, let’s take your players off the bench and put them on the court, they are on your team after all.
Your Project Manager
Basically, you have probably been managing every project at this point. It’s time to train someone on your team to take over or hire a qualified candidate to come in. This person will be your right hand when it comes to all things...
Let digital marketing be the storybook for your business. Your outlet to get in touch, connect, and grow with your audience. Your chance to stand out from the crowd, to inspire, to explore. Yeah, let's do this! Our team is sharing key steps to creating a unique digital story for your business, take a look:
Step One: Your “Business Casual”
Your logo and brand are the face of your business. Whether we like it or not, businesses (and their digital stories) are often judged by their cover. Your logo should be eye-catching and speak to your target audience. Don't be afraid to retouch your logo if it's looking dated, but be careful not to lose your image in the process! Pay close attention to your profile pictures across social platforms and make sure they are in harmony. Your profile pictures, cover photos, and website headers should be inviting and easy to identify. Don't have a logo yet? We'd love to help you get started :)
Step Two: Your “Singing...