The Authenticity Cycle May 10, 2016

Authenticity leads to impressions, leads to clicks, leads to conversions. (Don't worry I'll explain below!)

If you want social media to "work," you'll need to make sure you're being authentic. Let's back track a minute, let me define "work." I talk in great length with business owners and...

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Introduction to the #SocialBusinessPlan [Video Blog] Feb 03, 2016

How to harness the power of online marketing for your business.

Understanding the big picture will help you decide where to be, what to publish, and how to measure your online efforts.

TAKE THE #SOCIALBUSINESSPLAN CLASS

Have a great week!
Margaret Brown
Founder, ANROMA -...

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The Customer is King? Jan 15, 2016

The customer is king? We recently read this article from our friends at Upwork.com and wanted to add some thoughts of our own.

How do we let our customers and clients in 2016 know we care? How do we show it and how do we prove it? As a business owner we all know that retaining a...

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Day 38 of 40 days to 2015! Nov 25, 2015

Online marketing means taking chances.

  • Trying campaigns
  • Contests
  • Catch phrases

When you see something that has gone VIRAL, not always is it a spontaneous event caught on camera. Many times the producer of said viral event had tried and planned several times over.

Sometimes tooting your own horn...

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Create your 2016 #SocialBusinessPlan Nov 15, 2015

Year after year we help our community, clients, and friends understand best practices for online marketing. As we exit 2015 we want to look back at what worked, didn't work, and focus on value. 

In this post we'll share 3 of 7 top social media tips for 2016.  

Join us online Nov 18...

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The Struggle is Real: Yelp Sep 24, 2015

Win the YELP Battle!
In 2004-05 the world was graced with the ability to find local restaurants/services, review our favorite places, and read recommendations and reviews from others.  Although consumers found this handy especially when visiting a new neighborhood.  The battle between...

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Just Sayin': 2016 Presidential Election Sep 18, 2015

"Dear Presidential contenders of 2016, do yourself a favor and use a memorable hashtag."

Next year (2016) is a Presidential Election year (YAY, exciting). I remember as a little girl voting day, and the excitement of the results. One specific election I remember was in 1992. I was at...

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I Wish Social Media... Sep 10, 2015

From the Point of View of Business Owners & Marketing Professionals
Common questions from actual professionals.

For business owners and marketing professionals of 10+ years they've seen a huge change in marketing, media, sales, and technology.  A major component of this change is Social...

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5 actions to help you make room for social media Sep 03, 2015

"Create a customer journey. Guide your audience from the time they first notice you to the time they choose you. Increase your Visibility, Credibility, and LIKEability in a few strategic steps."

Does your business have a social media strategy? 6 out of 10 small businesses have issues with their...

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The Profitable Social Media Road: Numbers Don't Lie Aug 27, 2015

"Building an online audience takes time.  However, there are ways to make big waves and see results right away when you know your target audience." 

Each year we'll continue to see a shift in social media usage.  These stats will be outdated soon (if they aren't slightly already)....

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Inbound Marketing: More Than Meets the Eye Aug 18, 2015

Inbound Marketing Serves Your Business in more ways than you can imagine!

A valuable piece of advice: Inbound marketing is important to your business (B2B, B2C, Government, Utilities, etc..). Why? Using your (strategic) content to market (content marketing) your company...

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Does my business really need social media? Aug 03, 2015

Not every social media presence is built the same, nor should it be. Your social media presence has everything to do with your audience, industry, goal, and product/service.  

Two years ago you'd find us advising companies that 'social media may not be for everyone.' Much has changed since...

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