Authenticity leads to impressions, leads to clicks, leads to conversions. (Don't worry I'll explain below!)
If you want social media to "work," you'll need to make sure you're being authentic. Let's back track a minute, let me define "work." I talk in great length with business owners and...
How to harness the power of online marketing for your business.
Understanding the big picture will help you decide where to be, what to publish, and how to measure your online efforts.
TAKE THE #SOCIALBUSINESSPLAN CLASS
Have a great week!
Margaret Brown
Founder, ANROMA -...
The customer is king? We recently read this article from our friends at Upwork.com and wanted to add some thoughts of our own.
How do we let our customers and clients in 2016 know we care? How do we show it and how do we prove it? As a business owner we all know that retaining a...
Online marketing means taking chances.
- Trying campaigns
- Contests
- Catch phrases
When you see something that has gone VIRAL, not always is it a spontaneous event caught on camera. Many times the producer of said viral event had tried and planned several times over.
Sometimes tooting your own horn...
Year after year we help our community, clients, and friends understand best practices for online marketing. As we exit 2015 we want to look back at what worked, didn't work, and focus on value.
In this post we'll share 3 of 7 top social media tips for 2016.
Join us online Nov 18...
Win the YELP Battle!
In 2004-05 the world was graced with the ability to find local restaurants/services, review our favorite places, and read recommendations and reviews from others. Although consumers found this handy especially when visiting a new neighborhood. The battle between...
"Dear Presidential contenders of 2016, do yourself a favor and use a memorable hashtag."
Next year (2016) is a Presidential Election year (YAY, exciting). I remember as a little girl voting day, and the excitement of the results. One specific election I remember was in 1992. I was at...
From the Point of View of Business Owners & Marketing Professionals
Common questions from actual professionals.
For business owners and marketing professionals of 10+ years they've seen a huge change in marketing, media, sales, and technology. A major component of this change is Social...
"Create a customer journey. Guide your audience from the time they first notice you to the time they choose you. Increase your Visibility, Credibility, and LIKEability in a few strategic steps."
Does your business have a social media strategy? 6 out of 10 small businesses have issues with their...
"Building an online audience takes time. However, there are ways to make big waves and see results right away when you know your target audience."
Each year we'll continue to see a shift in social media usage. These stats will be outdated soon (if they aren't slightly already)....
Inbound Marketing Serves Your Business in more ways than you can imagine!
A valuable piece of advice: Inbound marketing is important to your business (B2B, B2C, Government, Utilities, etc..). Why? Using your (strategic) content to market (content marketing) your company...
Not every social media presence is built the same, nor should it be. Your social media presence has everything to do with your audience, industry, goal, and product/service.
Two years ago you'd find us advising companies that 'social media may not be for everyone.' Much has changed since...
