How to harness the power of online marketing for your business.
Understanding the big picture will help you decide where to be, what to publish, and how to measure your online efforts.
TAKE THE #SOCIALBUSINESSPLAN CLASS
Have a great week!
Founder, ANROMA - SocializeLA.com
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The customer is king? We recently read this article from our friends at Upwork.com and wanted to add some thoughts of our own.
How do we let our customers and clients in 2016 know we care? How do we show it and how do we prove it? As a business owner we all know that retaining a customer is key to business growth. While all businesses are different it is safe to say that social media plays a significant role in proving that you care for your client. Remember your online presence serves your business in many ways: marketing, sales, customer service, PR, and business development.
Today we'll focus on assessing your social customer service. More so now you'll see people turning to Twitter and Facebook accounts for updates and to ask questions. But wait! Aren't Twitter and Facebook managers more marketers that customer service providers? That's where your planning comes in. With just a bit of industry research you should be able to...
Online marketing means taking chances.
When you see something that has gone VIRAL, not always is it a spontaneous event caught on camera. Many times the producer of said viral event had tried and planned several times over.
Sometimes tooting your own horn can be tough. But it's important to humbly tell your good news. Your loyal friends and customers will love it! The haters will always hate.
Take chances! Be bold!
Join us on Facebook for #40to2015.
Like and share any of the posts for a chance to win the New Years Eve prize!
The ANROMA- SocializeLA.com Team
Year after year we help our community, clients, and friends understand best practices for online marketing. As we exit 2015 we want to look back at what worked, didn't work, and focus on value.
In this post we'll share 3 of 7 top social media tips for 2016.
Join us online Nov 18 @ 9am for our 2016 Social Media Strategy webinar!
1. Don't ignore social media for another year.
Your online reputation is key to your business growth. There is no way around this. The longer you wait the further behind your competition you'll find yourself. This isn't a scare tactic to get you to buy into anything. This is your friend telling you to get started. You don't need to go big or go home, quite the opposite - start where you feel comfortable.
2. Think of a way to integrate video.
If you've been around me for any amount of time I'm constantly reminding you that your online presence shortens the sale cycle because people feel like they LIKE you...
Win the YELP Battle!
In 2004-05 the world was graced with the ability to find local restaurants/services, review our favorite places, and read recommendations and reviews from others. Although consumers found this handy especially when visiting a new neighborhood. The battle between business owners and Yelp began, and today a real struggle.
In 11 years time Yelp has found their advertising platform to be quite lucrative. If you're a business owner chances are you get daily/weekly calls from San Francisco asking if you'd like to advertise or increase your advertising budget with Yelp. Business owners complain that Yelp uses FEAR tactics to get business owners to pull the trigger. Yelp is willing to bend over backwards to help you start an advertising campaign, but have yet to find a strategy to help you with fraudulent reviews, etc...
Before you read on, where I can't help you:
"Dear Presidential contenders of 2016, do yourself a favor and use a memorable hashtag."
Next year (2016) is a Presidential Election year (YAY, exciting). I remember as a little girl voting day, and the excitement of the results. One specific election I remember was in 1992. I was at the softball fields where my mom and co-workers played co-ed softball. To include my teacher, teacher friends, dad, and various staff. Such a fond memory. There we heard the news, I'm assuming by radio. There were no cell phones, definitely no smart phones. Although I never did get 'into politics' I do love the process and my country.
I started my company in 2009. We focus on helping businesses attract and retain their client base. My brain is constantly wrapped up in social media, marketing, and the thought process of consumers. As I begin to see more and more campaigning something dawned on me...
Due to the constant growth of social media we WILL see another INCREASE in voter...
From the Point of View of Business Owners & Marketing Professionals
Common questions from actual professionals.
For business owners and marketing professionals of 10+ years they've seen a huge change in marketing, media, sales, and technology. A major component of this change is Social Media and Google Search. Out of social media and Google search came the need for 3rd party tools to help create funnels, call-to-actions, and greater integration of lead generating tools.
I want to take a moment to highlight these common statements I hear from this segment of professionals. And add some insight for each. Chances are you have these same questions.
I wish social media...
Before we answer these questions let's face reality. Digital marketing will only evolve from here. Whether you get on board or not, these online channels will continue...
"Create a customer journey. Guide your audience from the time they first notice you to the time they choose you. Increase your Visibility, Credibility, and LIKEability in a few strategic steps."
Does your business have a social media strategy? 6 out of 10 small businesses have issues with their social media strategy. Either they aren't seeing results, they can't stay consistent, they don't know what to do next. Most have started a page but don't actively post or engage. In addition, they are shooting from the hip and don't have a plan of action. This is where the #socialbusinessplan comes in.
By implementing just a little bit of planning you can make sense of your social media. Most importantly you can make your social media profitable and productive.
Here are 5 easy and effortless steps you can take today to create your profitable online presence...
1. Determine your overall goals and your objectives
Your social media and online marketing goals are not...
"Building an online audience takes time. However, there are ways to make big waves and see results right away when you know your target audience."
Each year we'll continue to see a shift in social media usage. These stats will be outdated soon (if they aren't slightly already). As a company you have the obligation to constantly market to the right audience. Social media must be part of that effort (if you haven't leveraged this online space - you're behind). There is no time like the present to begin your journey on the profitable social media road. (continued below)
Stats via Pew Research Center
After reviewing these stats you may have these questions:
Inbound Marketing Serves Your Business in more ways than you can imagine!
A valuable piece of advice: Inbound marketing is important to your business (B2B, B2C, Government, Utilities, etc..). Why? Using your (strategic) content to market (content marketing) your company is the BEST way to increase your VISIBILITY, CREDIBILITY, and LIKEability. Share your content through your blogging, social media, email marketing, video, and more. These are the leading ways to lead generation.
Using social media (Facebook, Twitter, Instagram, LinkedIn, etc) and email/video marketing is great for business, you can turn strangers into customers and brand advocates. You generate exposure online for your products and services - which leads to new customers, word of mouth, and brand ambassadors. Inbound marketing strategies allow you to showcase your brand, and help your audience to LIKE, KNOW, TRUST you. By publishing original content you are showing off your...