It's true, a photo is worth a thousand words. Which is better than asking your audience to read a thousand words.

Twitter makes this easy for us with a 140 max character limit. However, mostly every other social network always you to write as little or as much as you want.

Use photos to capture your message.

Make sure you:

• Use your own images
• Images that you purchased
• Royalty free images
• Brand your images with your logo, website, hashtag, or network name.

Test your posts and measure if your posts with photos get more action.

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#SocialBusinessPlan

Sincerely,

The ANROMA- SocializeLA.com Team

From a business prospective you really need to define your appropriate. As mentioned in one of our earlier tips, know your audience.

Who is your target? This will help you guide tone, vocabulary, images, and more. Really, all businesses should refrain from online slang, foul language, politics, etc... Your online voice says a lot about your company. You want to keep your professional image credible.

We encourage varied postings, all geared to your audience. If you have a business page you want to limit how much personal information you post. You may be the owner posting, but you need to separate your business and personal. Or you run the risk of appearing less reputable.

We hope you find tip 34 helpful!

Join us on Facebook for #40to2015.

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#SocialBusinessPlan

Sincerely,

The ANROMA- SocializeLA.com Team

Your online presence shouldn't be all about YOU.
All about your posts:

• Constant selling
• Sales promotions
• Self-promoting

You definitely want to talk about your accomplishments, there's a time and a place to toot your own horn. However, you want your audience to LIKE you so you need to stay humble and gracious.
Post a balance of updates ranging from sales, education, community, and more.
People buy from those they LIKE, KNOW, and TRUST!

Join us on Facebook for #40to2015.
Like and share any of the posts for a chance to win the New Years Eve prize!
#SocialBusinessPlan
Sincerely,
The ANROMA- SocializeLA.com Team

Be flexible and be ready to adjust your strategy as needed.

As we discuss strategy and targeting the right audience you have to know your first attempts may not be the first and only.

It's important to analyze and change your efforts if needed. Test wording, images, tag lines, call-to-action.

Join us on Facebook for #40to2015.

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#SocialBusinessPlan

Sincerely,

The ANROMA- SocializeLA.com Team

Tip 39: An effective strategy begins with using the best channels.

You have the obvious channels, also consider industry specific blogs and forums. You may want to spend time engaging on those sites as well.

It all comes down to time and research. Research to know your audience. Schedule time not only post but to also engage.

Social Media Today article: difference in social media channels.

http://www.socialmediatoday.com/content/which-social-media-sites-should-you-be-and-why

Join us on Facebook for #40to2015.

Like and share any of the posts for a chance to win the New Years Eve prize!

#SocialBusinessPlan

Sincerely,

The ANROMA- SocializeLA.com Team

Day 40: Know your audience.

• Who is your target audience, which social mediums do they use?
• Market research can help you determine: what to say & where to say it.
• Understanding your target market will help you in your online and offline efforts.
• Knowing your audience is vital for your social media efforts to know which platform is best for you.
• Not all platforms are necessary for all brands.
• Not all messages are appropriate for all social media channels.

Join us on Facebook for #40to2015.
Like and share any of the posts for a chance to win the New Years Eve prize!
#SocialBusinessPlan
Sincerely,
The ANROMA- SocializeLA.com Team

Source: [email protected]

I came across this awesome infographic on LinkedIn today - thought I should share.

Highlights:

1. Keywords in Your Profile
   This is important for any online profile. Your brand, keywords, and name on any social media or website adds to your SEO. Be sure to be consistent with the words you use. Take time to figure out which keywords you should be using.
2. Who Do You Want to Be Seen As?
   LinkedIn is not Facebook - and it certainly isn't MySpace (Circa 2007). Remember your audience and goal on LinkedIn. Although personalization is very important. You want to limit what you post. Keep it professional, your next employer could be reading this.
3. Tell Us Your Story
   Be real. Don't be so over the top with your bullet points of all your accomplishment. Give enough information to get someone interested in learning more.
4. Use a Professional Profile Photo
   Use your best judgment. Maybe you don't have time to go have a professional photo taken. At least be in business/business casual...

Having clear expectations will make more sense of your social business efforts.

When we think Social Media for our business. Many people mainly look to turn sales, understandable. Chances are you have a staff member adding social to their list of responsibilities, taking them away from other projects. Or you've hired an outside social media firm to do your social business and you'd like a quick ROI. Either way you have resources being used to fuel this social mission. It's important to have a realistic expectation of what Social Business is actually going to accomplish. In a 2012 study, professional marketers were asked to quantify their efforts - here are the results.

"Myth & Skepticism: For many, social media springs TMI (too much information) status messages on Facebook, adorably annoying cat videos on YouTube, and people going on and on about nothing. However, businesses must look beyond the shallow surface of social. Beyond lies a wide open field for people to learn more...

Read an article written by Margaret Hernandez, Consider Your Social Influence. NAWBOLA.org BLOG Post

Margaret talks about the Top 5 Considerations for your business and social media

1. Do I have a social presence?
2. Am I an ‘influencer’ in my market?
3. Am I reaching my target audience?
4. Am I spending enough (quality) time online?
5. Have I created a strategy to reach my social goals?

If you have questions about the NAWBO organization, please let us know. We are active members of the organization - and we enjoy every minute of it!

Sincerely,
The ANROMA Team

Twitter @socializeLA.com
Office: 626-344-8645
Email: [email protected]