Not every social media presence is built the same, nor should it be. Your social media presence has everything to do with your audience, industry, goal, and product/service.  

Two years ago you'd find us advising companies that 'social media may not be for everyone.' Much has changed since then. Google has updated search algorithms, consumers and buyers have become more sophisticated, daily internet use has skyrocketed.

The answer to your question is yes. Your business needs social media representation. The next step is understanding WHAT you need.

Supporting Articles:
Hootsuite: Here are 10 benefits of social media for business
Forbes: Why Your Business Must Embrace Social Media Yesterday

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I'm pretty sure this is a question stock holders are asking. Because the end user is quite happy with Twitter.

Your sponsored ads don't distract me at all, I'm able to bypass as I wish with no problem. Rarely are the ads even something I'm interested in. I'm assuming the ad platform is leaving much to be desired by the advertiser? My question, what are you doing with the audience once you paid to reach them? Are you joining conversations? Are you selling? Are you targeting the right audience in the first place?

Twitter isn't about having the most followers. Twitter is about conversations and interaction. If you have a selfish social media strategy I can guarantee you probably aren't seeing your goals, hopes, dreams, and Twitter aspirations being fulfilled.

Engagement on any social media platform is a thankless job. Sometimes the ROI is instant, some (most) of the time it isn't.

Even today in 2015 people see social media as a platform to sell their product or service. Social media is...

We had a great time in New York with NAWBO chapter leaders across the country! Please enjoy this highlight video.

We personally invite you to attend a future NAWBO conference. Events

Find your local chapter and get involved. If you have questions about NAWBO we invite you to send them our way connect (@) Socializela.com.

Thanks for stopping by,
The ANROMA Team

Create your #socialbusinessplan in 2015

Read the full article here: Social Business Trends 2015

The SocializeLA.com Team (ANROMA)

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It's true, a photo is worth a thousand words. Which is better than asking your audience to read a thousand words.

Twitter makes this easy for us with a 140 max character limit. However, mostly every other social network always you to write as little or as much as you want.

Use photos to capture your message.

Make sure you:

• Use your own images
• Images that you purchased
• Royalty free images
• Brand your images with your logo, website, hashtag, or network name.

Test your posts and measure if your posts with photos get more action.

Join us on Facebook for #40to2015.

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Sincerely,

The ANROMA- SocializeLA.com Team

From a business prospective you really need to define your appropriate. As mentioned in one of our earlier tips, know your audience.

Who is your target? This will help you guide tone, vocabulary, images, and more. Really, all businesses should refrain from online slang, foul language, politics, etc... Your online voice says a lot about your company. You want to keep your professional image credible.

We encourage varied postings, all geared to your audience. If you have a business page you want to limit how much personal information you post. You may be the owner posting, but you need to separate your business and personal. Or you run the risk of appearing less reputable.

We hope you find tip 34 helpful!

Join us on Facebook for #40to2015.

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Sincerely,

The ANROMA- SocializeLA.com Team

Your online presence shouldn't be all about YOU.
All about your posts:

• Constant selling
• Sales promotions
• Self-promoting

You definitely want to talk about your accomplishments, there's a time and a place to toot your own horn. However, you want your audience to LIKE you so you need to stay humble and gracious.
Post a balance of updates ranging from sales, education, community, and more.
People buy from those they LIKE, KNOW, and TRUST!

Join us on Facebook for #40to2015.
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Sincerely,
The ANROMA- SocializeLA.com Team

Be flexible and be ready to adjust your strategy as needed.

As we discuss strategy and targeting the right audience you have to know your first attempts may not be the first and only.

It's important to analyze and change your efforts if needed. Test wording, images, tag lines, call-to-action.

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#SocialBusinessPlan

Sincerely,

The ANROMA- SocializeLA.com Team

Tip 39: An effective strategy begins with using the best channels.

You have the obvious channels, also consider industry specific blogs and forums. You may want to spend time engaging on those sites as well.

It all comes down to time and research. Research to know your audience. Schedule time not only post but to also engage.

Social Media Today article: difference in social media channels.

http://www.socialmediatoday.com/content/which-social-media-sites-should-you-be-and-why

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Sincerely,

The ANROMA- SocializeLA.com Team

Day 40: Know your audience.

• Who is your target audience, which social mediums do they use?
• Market research can help you determine: what to say & where to say it.
• Understanding your target market will help you in your online and offline efforts.
• Knowing your audience is vital for your social media efforts to know which platform is best for you.
• Not all platforms are necessary for all brands.
• Not all messages are appropriate for all social media channels.

Join us on Facebook for #40to2015.
Like and share any of the posts for a chance to win the New Years Eve prize!
#SocialBusinessPlan
Sincerely,
The ANROMA- SocializeLA.com Team