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Customer Experience 101 business owner advice flexyourinfluence marketing resources Jul 07, 2020

In recent years, the concept of "customer experience" has gone from something that was limited to a (sometimes short-staffed) customer service team to the forefront of every business decision for leading companies around the world.

Think: Kelly Kapoor from The Office

Today, customer experience...

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Industry Spotlight: Young, Wild + Friedman brands we love digital marketing flexyourinfluence women business owners Jun 23, 2020

Industry Spotlight, by Faryn Maya Seiden 

Who They Are: Young, Wild & Friedman is a family-owned business that creates sensory kits and activities for kids. The brand started as a blog in 2017 by Julie Friedman, inspired by her research into the benefits of sensory play to help calm...
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Marketers’ Advice on Operating in a Crisis featuring Margaret Brown business owner advice digital marketing social media Jun 16, 2020

Our founder and CEO was invited to contribute to a collective conversation on responding to the current cultural climate as a business owner. While there is no "one size fits all" solution, we saw several themes emerge around topics such as sensitivity, timing and authenticity.

My best...
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Marketing During COVID-19 digital marketing digital marketing tips flexyourinfluence May 19, 2020

The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an ...

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Industry Spotlight: Love Opens Windows by House of Noa brands we love digital marketing flexyourinfluence women business owners May 05, 2020

Industry Spotlight by Faryn Maya Seiden

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

Who They Are: The House of Noa produces beautiful and...
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