Our founder and CEO was invited to contribute to a collective conversation on responding to the current cultural climate as a business owner. While there is no "one size fits all" solution, we saw several themes emerge around topics such as sensitivity, timing and authenticity.
My best advice for small business owners is to not retreat. Although we need to be mindful and strategic to what we say and don’t say during these unprecedented times. The truth is, your audience still needs your product and service. Maybe the message changes slightly (maybe it doesn’t). Continue to innovate for your business, your clients, your employees, and the community you serve. – Margaret Brown, CEO + Founder of SocializeLA.com
Read on for advice from marketing and business development leaders on effective marketing efforts in the current cultural climate of COVID-19 and international Black Lives Matter protests. > https://itsbossible.com/direct-from-the-source/...
Let digital marketing be the storybook for your business. Your outlet to get in touch, connect, and grow with your audience. Your chance to stand out from the crowd, to inspire, to explore. Yeah, let's do this! Our team is sharing key steps to creating a unique digital story for your business, take a look:
Step One: Your “Business Casual”
Your logo and brand are the face of your business. Whether we like it or not, businesses (and their digital stories) are often judged by their cover. Your logo should be eye-catching and speak to your target audience. Don't be afraid to retouch your logo if it's looking dated, but be careful not to lose your image in the process! Pay close attention to your profile pictures across social platforms and make sure they are in harmony. Your profile pictures, cover photos, and website headers should be inviting and easy to identify. Don't have a logo yet? We'd love to help you get started :)
Step Two: Your “Singing...
It’s 2019! Can you believe it? Don’t you hate when people say that? It’s kind of repetitive because most people say it every year. Which is why I've waited to post this message. [Strategy]
The truth is I can’t believe it’s a new year. Every year seems to fly by faster and faster.
We make those big goals. We have those big plans. We go to crowded gym classes and buy piles of self help books. We vow to spend less time on our emails and to have more of a social life. Everyone goes in with the same mindset: This is going to be THE YEAR.
That enthusiasm and positive energy only tend to last for a few weeks (maybe months) before falling back into even older habits and then the enthusiasm cycle starts up again around December 29th of the next year.
While I don’t have the key to making all of the positive changes you want to make stick, I can tell you exactly what you can do to make sure that 2019 is the year you finally shine...