Join our FREE Modern Marketing Support Group!

Industry Spotlight: Drybar

Industry Spotlight, by Faryn Maya Seiden
 
Who They Are: Drybar is the nation’s premiere blow dry bar specializing in just blowouts -- no cuts, no color! Their founder Alli Webb revolutionized the beauty industry with this simple concept in 2010. Today, Drybar has over 100 locations in the US and Canada and a growing product line.
 
What They Did: The business model is simple: focus on one thing and be the best at it. The brand is fresh, inviting and fun, which comes through in their marketing. They made several brilliant updates to their business and marketing strategy to serve their customers and support their staff during COVID-19:
  • Product Focus: Drybar promoted their hair care product line so that customers could re-create “the perfect blowout” from the comfort (and safety) of their homes, while physical locations were closed. They leveraged video tutorials on social media, featuring their signature blowout styles and product line.
  • Supporting...
Continue Reading...

Industry Spotlight: Young, Wild + Friedman

Industry Spotlight, by Faryn Maya Seiden 

Who They Are: Young, Wild & Friedman is a family-owned business that creates sensory kits and activities for kids. The brand started as a blog in 2017 by Julie Friedman, inspired by her research into the benefits of sensory play to help calm anxiety and encourage language development for one of her children. Today she can hardly keep the kits in stock, and has built a loyal customer base of monthly kit subscribers and fans.
 
What They Do: The brand has grown organically, building a loyal following through Julie's blog and Instagram. Her early content showcased the creative activities and crafts she did with her kids, and eventually her own kits once she launched her business. Her business strategy is to launch a new themed kit each month, giving customers the option to “subscribe and save” through a monthly membership plan.
 
Why We Love It: This small business keeps their digital marketing simple,...
Continue Reading...

Marketers’ Advice on Operating in a Crisis featuring Margaret Brown

Our founder and CEO was invited to contribute to a collective conversation on responding to the current cultural climate as a business owner. While there is no "one size fits all" solution, we saw several themes emerge around topics such as sensitivity, timing and authenticity.

My best advice for small business owners is to not retreat. Although we need to be mindful and strategic to what we say and don’t say during these unprecedented times. The truth is, your audience still needs your product and service. Maybe the message changes slightly (maybe it doesn’t). Continue to innovate for your business, your clients, your employees, and the community you serve. – Margaret Brown, CEO + Founder of SocializeLA.com

Read on for advice from marketing and business development leaders on effective marketing efforts in the current cultural climate of COVID-19 and international Black Lives Matter protests. > https://itsbossible.com/direct-from-the-source/...

Continue Reading...

Marketing During COVID-19

The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

...
Continue Reading...

Industry Spotlight: Love Opens Windows by House of Noa

Industry Spotlight by Faryn Maya Seiden

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

Who They Are: The House of Noa produces beautiful and functional floor mats for play, kitchen and everyday. Founded by a mom in 2016 and run by a team of her friends, the brand has grown quickly and built a loyal following among their target audience.
 
What They Did: In response to COVID-19 the team created the “Love Opens Windows” fundraising campaign to support NYC hospitals. The #loveopenswindows campaign features hand-illustrated merchandise by the House of Noa designer, Sophia Vincent Guy.
 
Why We Love It: The campaign is unique and credible coming from the House of Noa, leveraging their in-house designer and extending the aesthetic from the main product line in a new and creative way. The proposition is simple: for...
Continue Reading...

The Foundation of a Great Marketing Plan

Let’s talk about YOUR plan. A good plan starts with a solid foundation. We have soo many tools and resources to help you connect with your audience and grow your business. Whether you are new to digital marketing or have been working on your campaign for a while, you’re going to want to see this! We’ve gathered our top marketing tips to energize your business. Check it out!

Align with your WHY

Digital marketing is all about connecting with your audience, your potential raving fans. The best way to achieve a memorable connection is through your own passion and love for your brand. Let’s get wildly excited about the possibilities and get your fans excited too! The first step is to align with your WHY. Why are you passionate about your brand? Why is this business and its products and services exciting to you? Asking these questions can help awaken your creativity! Need help finding your WHY? Check out our online mini-course!

Join the Authenticity Cycle

A lot of...

Continue Reading...

3 Major Tips to ROCK Your Digital Marketing

You don’t have to be a huge corporate organization to have successful digital marketing. I talk about this A LOT in my webinars and my workshops with business owners, I find myself often giving a lot of the same advice. So, I’ve grouped it together for you with 3 major tips that are essential to your campaign. Let’s take a look.

Commit to your choices of channels

I’m talking about Facebook, Instagram, Website, Twitter, Snapchat, LinkedIn, Press Releases, Blogs, etc - know your audience, commit to a time commitment! It is very easy to remain inside your comfort zone and only post on the platforms that you are familiar with. Let’s take a step outside of the comfort zone and use the tools that reach your target audience.. Your audience and engagement will grow organically with  consistent valuable content. You may also find that one particular channel seems to work better for your business while another does not seem to be getting any attention. Not...

Continue Reading...

Creating Your Digital Storybook

 

Let digital marketing be the storybook for your business. Your outlet to get in touch, connect, and grow with your audience. Your chance to stand out from the crowd, to inspire, to explore. Yeah, let's do this! Our team is sharing key steps to creating a unique digital story for your business, take a look:

Step One: Your “Business Casual”

Your logo and brand are the face of your business. Whether we like it or not, businesses (and their digital stories) are often judged by their cover. Your logo should be eye-catching and speak to your target audience. Don't be afraid to retouch your logo if it's looking dated, but be careful not to lose your image in the process! Pay close attention to your profile pictures across social platforms and make sure they are in harmony. Your profile pictures, cover photos, and website headers should be inviting and easy to identify. Don't have a logo yet? We'd love to help you get started :)

Step Two: Your “Singing...

Continue Reading...

How To Make This The Year You Finally Shine Online

It’s 2019! Can you believe it? Don’t you hate when people say that? It’s kind of repetitive because most people say it every year.  Which is why I've waited to post this message. [Strategy]

The truth is I can’t believe it’s a new year. Every year seems to fly by faster and faster. 

We make those big goals. We have those big plans. We go to crowded gym classes and buy piles of self help books. We vow to spend less time on our emails and to have more of a social life.  Everyone goes in with the same mindset: This is going to be THE YEAR. 

That enthusiasm and positive energy only tend to last for a few weeks (maybe months) before falling back into even older habits and then the enthusiasm cycle starts up again around December 29th of the next year.

While I don’t have the key to making all of the positive changes you want to make stick, I can tell you exactly what you can do to make sure that 2019 is the year you finally shine...

Continue Reading...

Digital Marketing 2019 | What you should know

About us

Done-with-youDone-for-you   |  At-Hand CMO

Done-with-you |  Done-for-you   |  At-Hand CMO

Happy end of the year. We're excited for 2019! Much to look forward to!

If you need a little help and guidance we welcome you to connect with us for a free call or discovery session.

We're here to help you #FlexYourInfluence.

-The SocializeLA.com Team

Continue Reading...
Close

Grab Your Free Digital Marketing Checklist!

Enter your details below to access your free checklist.