In recent years, the concept of "customer experience" has gone from something that was limited to a (sometimes short-staffed) customer service team to the forefront of every business decision for leading companies around the world.

Think: Kelly Kapoor from The Office

Today, customer experience is everything.

It has the power to make or break a business faster than ever before, and the ones doing it well are using customer experience to drive all major business and marketing decisions.

Being customer centric means having the end-user as the focus for every business decision. This applies across the entire customer journey; successful businesses today understand the value in providing the best possible experience every step of the way.

Why is this important?

• Understanding the customer ensures business decisions are tied to customer interests.
• Learn from valuable and often unexpected insights that come from listening to a wide range of customers and potential customers.

How is it...

Our founder and CEO was invited to contribute to a collective conversation on responding to the current cultural climate as a business owner. While there is no "one size fits all" solution, we saw several themes emerge around topics such as sensitivity, timing and authenticity.

My best advice for small business owners is to not retreat. Although we need to be mindful and strategic to what we say and don’t say during these unprecedented times. The truth is, your audience still needs your product and service. Maybe the message changes slightly (maybe it doesn’t). Continue to innovate for your business, your clients, your employees, and the community you serve. – Margaret Brown, CEO + Founder of SocializeLA.com

Read on for advice from marketing and business development leaders on effective marketing efforts in the current cultural climate of COVID-19 and international Black Lives Matter protests. > https://itsbossible.com/direct-from-the-source/...

About us

Done-with-you |  Done-for-you   |  At-Hand CMO

Done-with-you |  Done-for-you   |  At-Hand CMO

Happy end of the year. We're excited for 2019! Much to look forward to!

If you need a little help and guidance we welcome you to connect with us for a free call or discovery session.

We're here to help you #FlexYourInfluence.

-The SocializeLA.com Team