The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

1. Create Quick Landing Pages. This is your chance to catch the eyes of your viewers and make shopping fun, exciting, and easy! Integrating easy to navigate landing pages into your social media posts will help guide customers to all of your holiday sales and specials. These landing pages can take time so it's a good idea to start organizing them now so you don't have to scramble last minute and end up with a half-baked landing page!  
   
   
2. Feature a product or freebie! This is for both B2B and B2C companies.  Holiday season shopping is ALL ABOUT specials, deals, promotions, and freebies! Find a way to include yourself. Giving your customers an incentive to choose YOU over the competition can be the difference between meeting your year-end goals or not!
   
   Find a way to REWARD and THANK your customers/clients for choosing YOU this holiday season.
   
   
3. Plan a content strategy! This is especially important if your website and social media platforms haven't been updated in a...