We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.
Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.
If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.
So where do small businesses go from here?
Some guidance from our perspective:...
We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!
#FlexYourInfluence Coffee Talk! With Margaret Brown and Faryn Maya Seiden
Today's episode topic: Meet Faryn, and Marketing in the time of COVID.
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