• Product Focus: Drybar promoted their hair care product line so that customers could re-create “the perfect blowout” from the comfort (and safety) of their homes, while physical locations were closed. They leveraged video tutorials on social media, featuring their signature blowout styles and product line.
• Supporting...

In recent years, the concept of "customer experience" has gone from something that was limited to a (sometimes short-staffed) customer service team to the forefront of every business decision for leading companies around the world.

Think: Kelly Kapoor from The Office

Today, customer experience is everything.

It has the power to make or break a business faster than ever before, and the ones doing it well are using customer experience to drive all major business and marketing decisions.

Being customer centric means having the end-user as the focus for every business decision. This applies across the entire customer journey; successful businesses today understand the value in providing the best possible experience every step of the way.

Why is this important?

• Understanding the customer ensures business decisions are tied to customer interests.
• Learn from valuable and often unexpected insights that come from listening to a wide range of customers and potential customers.

How is it...

Industry Spotlight, by Faryn Maya Seiden 

The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

Industry Spotlight by Faryn Maya Seiden

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

#FlexYourInfluence Coffee Talk! With Margaret Brown and Faryn Maya Seiden

Today's episode topic: Meet Faryn, and Marketing in the time of COVID.

Join the #FlexYourInfluence Community http://bit.ly/2FrYkec