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Marketing During COVID-19

The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

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Industry Spotlight: Love Opens Windows by House of Noa

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

Who They Are: The House of Noa produces beautiful and functional floor mats for play, kitchen and everyday. Founded by a mom in 2016 and run by a team of her friends, the brand has grown quickly and built a loyal following among their target audience.
 
What They Did: In response to COVID-19 the team created the “Love Opens Windows” fundraising campaign to support NYC hospitals. The #loveopenswindows campaign features hand-illustrated merchandise by the House of Noa designer, Sophia Vincent Guy.
 
Why We Love It: The campaign is unique and credible coming from the House of Noa, leveraging their in-house designer and extending the aesthetic from the main product line in a new and creative way. The proposition is simple: for every $40 raised they will donate 10 face...
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#FlexYourInfluence Coffee Talk

 

#FlexYourInfluence Coffee Talk! With Margaret Brown and Faryn Maya Seiden

Today's episode topic: Meet Faryn, and Marketing in the time of COVID.

Join the #FlexYourInfluence Community http://bit.ly/2FrYkec

Or Join our FREE Facebook Group: https://www.facebook.com/groups/flexyourinfluence/

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