Industry Spotlight: Love Opens Windows by House of Noa

brands we love digital marketing flexyourinfluence women business owners May 05, 2020

Industry Spotlight by Faryn Maya Seiden

We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!

Who They Are: The House of Noa produces beautiful and functional floor mats for play, kitchen and everyday. Founded by a mom in 2016 and run by a team of her friends, the brand has grown quickly and built a loyal following among their target audience.
What They Did: In response to COVID-19 the team created the “Love Opens Windows” fundraising campaign to support NYC hospitals. The #loveopenswindows campaign features hand-illustrated merchandise by the House of Noa designer, Sophia Vincent Guy.
Why We Love It: The campaign is unique and credible coming from the House of Noa, leveraging their in-house designer and extending the aesthetic from the main product line in a new and creative way. The proposition is simple: for every $40 raised they will donate 10 face shields to NYC hospitals, and 100% of the profits from all purchases will be donated.
What We Can Learn:
  • Timeliness: The idea began when one of their mat suppliers converted his manufacturing lines to begin producing medical face shields in mid-March. By April 8 the team launched the Love Opens Windows campaign and began promotion through their digital marketing. They worked with their in-house designer and kept it simple!
  • Creative Cohesion: The Love Opens Windows campaign feels like an extension of the House of Noa brand. It also brings an emotional, fresh take on life in NYC today.
  • Simple Promotion: They announced the campaign through email, Facebook, and Instagram. They made thoughtful additions to their website to drive traffic to the campaign page -- again, keeping it simple. (We love the sticky bottom bar!)
  • Clear Communication: Promotional messaging across email and social media is concise and uncluttered, allowing the user to quickly learn about the campaign and make a contribution.
Way to go, House of Noa! 👏