Industry Spotlight: Love Opens Windows by House of NoaMay 05, 2020
Industry Spotlight by Faryn Maya Seiden
We are excited to introduce “Industry Spotlight” -- an educational and inspirational series highlighting small businesses from across all industries who are Flexing THEIR Influence. Enjoy!
- Timeliness: The idea began when one of their mat suppliers converted his manufacturing lines to begin producing medical face shields in mid-March. By April 8 the team launched the Love Opens Windows campaign and began promotion through their digital marketing. They worked with their in-house designer and kept it simple!
- Creative Cohesion: The Love Opens Windows campaign feels like an extension of the House of Noa brand. It also brings an emotional, fresh take on life in NYC today.
- Simple Promotion: They announced the campaign through email, Facebook, and Instagram. They made thoughtful additions to their website to drive traffic to the campaign page -- again, keeping it simple. (We love the sticky bottom bar!)
- Clear Communication: Promotional messaging across email and social media is concise and uncluttered, allowing the user to quickly learn about the campaign and make a contribution.