In recent years, the concept of "customer experience" has gone from something that was limited to a (sometimes short-staffed) customer service team to the forefront of every business decision for leading companies around the world.
Think: Kelly Kapoor from The Office
Today, customer experience is everything.
It has the power to make or break a business faster than ever before, and the ones doing it well are using customer experience to drive all major business and marketing decisions.
Being customer centric means having the end-user as the focus for every business decision. This applies across the entire customer journey; successful businesses today understand the value in providing the best possible experience every step of the way.
Why is this important?
How is it...
You don’t have to be a huge corporate organization to have successful digital marketing. I talk about this A LOT in my webinars and my workshops with business owners, I find myself often giving a lot of the same advice. So, I’ve grouped it together for you with 3 major tips that are essential to your campaign. Let’s take a look.
Commit to your choices of channels
I’m talking about Facebook, Instagram, Website, Twitter, Snapchat, LinkedIn, Press Releases, Blogs, etc - know your audience, commit to a time commitment! It is very easy to remain inside your comfort zone and only post on the platforms that you are familiar with. Let’s take a step outside of the comfort zone and use the tools that reach your target audience.. Your audience and engagement will grow organically with consistent valuable content. You may also find that one particular channel seems to work better for your business while another does not seem to be getting any attention. Not...