10 Benefits of Engaging a Fractional CMO

cmo Apr 14, 2024

[Message from Margaret, Your Fractional CMO + Friend!]

The list below highlights key benefits, but I understand the common challenge small businesses face: uncertainty about whether a candidate truly aligns with your specific goals. When making such significant decisions, it’s essential to assess if the individual instills a sense of confidence and peace in you. Do they make you feel assured, or do they leave you with lingering questions?

Always trust your entrepreneurial instincts and don’t hesitate to seek a second opinion from a colleague.

Hiring a fractional Chief Marketing Officer (CMO) empowers small businesses. If you recognize the value of accessing extensive expertise at this level, consider the top 10 benefits of bringing a fractional CMO on board:

  1. Strategic Insight: Enlisting the expertise of the right fractional CMO can give you a huge strategic advantage. It can help you avoid costly mistakes and execute your goals. It could be the talent you need to move your brand forward. 
  2. Cost: A fractional CMO brings executive-level expertise without the associated costs and commitments.  You both will work within the confines of the project. And start at a level of service that feels comfortable, grow from there as needed.

  3. Flexibility: Small businesses can adjust the fractional CMO's hours and level of service based on current needs, budgets, and campaign needs.  It's the best of both worlds. Boundaries are great, but when choosing a fractional CMO, inquire about flexibility.

  4. Quick Impact: With their experience, fractional CMOs can quickly assess a company's marketing needs, implement strategies that make the most sense for the moment, and add what's crucial for growth and scalability.

  5. Access to a Broad Skill Set: Fractional CMOs typically have a wide range of skills and experiences from various industries and roles, providing a breadth of knowledge that can be leveraged for innovative ways of approaching challenges.

  6. Scalability: As the business grows, the role and involvement of the fractional CMO can evolve, providing a scalable solution for marketing leadership that adjusts to the company's pace and stage of growth. SocializeLA also focuses on scaling through our agency partners for specialized campaign needs.

  7. Objective Perspective: Being part-time and externally positioned, fractional CMOs can offer objective, unbiased insights and recommendations that might be harder for full-time employees to provide due to internal politics or biases.

  8. Networking and Resources: Fractional CMOs often bring valuable industry contacts, vendor relationships, and access to a network of marketing professionals that can be leveraged for the benefit of the business. This is also something to consider - the value of the relationship.

  9. Faster Hiring Process: Finding and onboarding a full-time CMO can be a long and challenging process. Hiring a fractional CMO can be quicker, allowing businesses to address their marketing needs promptly. It may be a great interim role to define what you're looking for in a new hire. A fractional CMO with the right experience may even be able to help you find talent.

  10. Risk Mitigation: With a fractional CMO, businesses can test the waters of executive marketing leadership without the long-term commitment, reducing the risk if the fit or timing isn't right. Also, it's a great time to tweak the process and identify what you don't know before you're over-committed. Also, a fractional CMO has more than likely fulfilled this role and knows the way to transition.

For small businesses, a fractional CMO can act as a catalyst for growth, providing strategic direction and expertise to navigate the complex landscape of modern marketing, all while aligning with the constraints and realities of small business operations.

Questions? Schedule a call with Margaret