You don’t have to be a huge corporate organization to have successful digital marketing. I talk about this A LOT in my webinars and my workshops with business owners, I find myself often giving a lot of the same advice. So, I’ve grouped it together for you with 3 major tips that are essential to your campaign. Let’s take a look.
Commit to your choices of channels
I’m talking about Facebook, Instagram, Website, Twitter, Snapchat, LinkedIn, Press Releases, Blogs, etc - know your audience, commit to a time commitment! It is very easy to remain inside your comfort zone and only post on the platforms that you are familiar with. Let’s take a step outside of the comfort zone and use the tools that reach your target audience.. Your audience and engagement will grow organically with consistent valuable content. You may also find that one particular channel seems to work better for your business while another does not seem to be getting any attention. Not sure what content you should be posting? Find out how to #FlexYourInfluence with our team at your side!
Consistency is KEY
Your Digital Marketing campaign isn't a light switch that you can turn on and off as needed. It is a seed that needs to be watered and taken care of if it is to grow. So, whether business is booming or slow your posts need to keep going out with the same consistency and quality of content. As you build your audience they will come to depend on you for quality content at regular intervals. If you stop posting, your audience will likely move on to another industry professional who is posting more regularly. Make a calendar outlining your posting schedule and stick to it!! We’ve got tons of tips and ideas for content in our free facebook group!
Measure Your Results
Okay, so once we have our schedule and are posting content across multiple channels, we need to take the time to check in on how our content is performing. We can’t just blindly post content without looking in to see how it’s doing. Analyzing results from our marketing campaigns and channels has become easier due to the availability of various analytic tools. Most social media channels have analytics built right into them, like Google Analytics. These tools give us the ability to see posts were able to bring new customers to our business and which posts fell flat. These tools can be difficult to interpret if you’re not used to looking at graphs and statistics. If you’re interested in learning more about how your posts are performing, give us a call! We can help you decode your analytics!
At SocializeLA we are a team of dedicated and passionate digital marketing experts striving to help business owners and digital marketing managers create marketing campaigns that build their business. This is our passion, this is what we do. Let’s work together!