The Foundation of a Great Marketing Plan

digital marketing planning Jun 07, 2019

Let’s talk about YOUR plan. A good plan starts with a solid foundation. We have soo many tools and resources to help you connect with your audience and grow your business. Whether you are new to digital marketing or have been working on your campaign for a while, you’re going to want to see this! We’ve gathered our top marketing tips to energize your business. Check it out!

Align with your WHY

Digital marketing is all about connecting with your audience, your potential raving fans. The best way to achieve a memorable connection is through your own passion and love for your brand. Let’s get wildly excited about the possibilities and get your fans excited too! The first step is to align with your WHY. Why are you passionate about your brand? Why is this business and its products and services exciting to you? Asking these questions can help awaken your creativity! Need help finding your WHY? Check out our online mini-course!

Join the Authenticity Cycle

A lot of businesses get stuck in posting ads and promotional content constantly. The problem with this strategy is that it turns your digital marketing platforms into endless boring commercials that no one wants to watch. There is nothing wrong with a few sales promotion posts, but we need to give our audience an incentive to stick around and read them. We do this with the Authenticity Cycle. This is a method of presenting engaging and informative posts that grow your credibility as an industry expert. Check out our blog for more information on the Authenticity Cycle.

Get it DONE

Done is better than perfect. We can't stress this ENOUGH! Deadlines are real and create a lot of pressure when your posts go live. Resist, resist, resist the urge to delay posts and content for the sake of making it perfect. Of course, we want to provide the highest quality of content possible, but not at the risk of providing no content at all. As a business owner, it can be extremely difficult to give tasks to others on your team, but let's face it, we can't do everything ourselves! Delegate to your team and get your posts out on time! Need a few extra hands? We are on your team too! We are always here to help you navigate your digital space.

Get out there...  #FlexYourInfluence

You need to be a little competitive if you want to stay on top. Our goal as a company is to help provide you with new, fresh, and innovative ideas which can catch the attention of your audience.

Your strategy includes doing a little research, we suggest researching fellow industry experts - as well as building your network by attending online and offline events.  There is no better fact-finding mission than interaction with others in your industry.

Amplifying your influence is key to your online success. We can help you navigate through this space. Check out our #FlexYourInfluence membership options for more tips.

Have a Plan

As you get further into the year it becomes easier to focus on other aspects of your business and let your digital strategy fall by the wayside. Don’t do it! The easiest way to stick to our strategy is by following a content calendar. Content calendars help keep us accountable and keep our campaigns going.  Purchase your Digital Marketing Planner here on Amazon

Need more motivation? Join our Free Facebook Group!

Still not sure what to do? Reach out to us. We’d love to hear from you!