Digital communication is ever evolving. Digital marketing has been around for a while now, and it’s more important than ever that businesses take advantage at tools available to them. Let’s look back at some major changes in digital marketing over the last 10 years. If you find yourself living in the past, we’ll help you get your campaigns updated and running at top speed for 2019!
What We Say
When SocializeLA was founded 10 years ago, the term ‘digital marketing’ wasn’t a thing, it was internet marketing (marketing via the internet - makes sense). It was like looking at a billboard. It was boring. I set out to help businesses establish steady content that encouraged customers and clients to interact. The trend/technology evolved and 10 years later the possibilities are endless. Playing fields have been leveled. Successful digital posts are ALL ABOUT interaction. We hope you gain some insight on how to make that interaction happen in...
5 Key Elements to Organize Your Digital Marketing Department
Organizing your digital marketing department is necessary! When things get busy it’s soo so easy to get overwhelmed. You’ll feel like you just don't have the time to get it all done. That’s totally true and understandable! One of the things I’ve learned as a business owner is that the ability to delegate is more important than making sure every project is perfect. It will be hard to hand the reins over to your marketing team. Do it anyway. You have more important things to focus on like lead follow-ups and client meetings. So, let’s take your players off the bench and put them on the court, they are on your team after all.
Your Project Manager
Basically, you have probably been managing every project at this point. It’s time to train someone on your team to take over or hire a qualified candidate to come in. This person will be your right hand when it comes to all things...
Let digital marketing be the storybook for your business. Your outlet to get in touch, connect, and grow with your audience. Your chance to stand out from the crowd, to inspire, to explore. Yeah, let's do this! Our team is sharing key steps to creating a unique digital story for your business, take a look:
Step One: Your “Business Casual”
Your logo and brand are the face of your business. Whether we like it or not, businesses (and their digital stories) are often judged by their cover. Your logo should be eye-catching and speak to your target audience. Don't be afraid to retouch your logo if it's looking dated, but be careful not to lose your image in the process! Pay close attention to your profile pictures across social platforms and make sure they are in harmony. Your profile pictures, cover photos, and website headers should be inviting and easy to identify. Don't have a logo yet? We'd love to help you get started :)
Step Two: Your “Singing...
It’s 2019! Can you believe it? Don’t you hate when people say that? It’s kind of repetitive because most people say it every year. Which is why I've waited to post this message. [Strategy]
The truth is I can’t believe it’s a new year. Every year seems to fly by faster and faster.
We make those big goals. We have those big plans. We go to crowded gym classes and buy piles of self help books. We vow to spend less time on our emails and to have more of a social life. Everyone goes in with the same mindset: This is going to be THE YEAR.
That enthusiasm and positive energy only tend to last for a few weeks (maybe months) before falling back into even older habits and then the enthusiasm cycle starts up again around December 29th of the next year.
While I don’t have the key to making all of the positive changes you want to make stick, I can tell you exactly what you can do to make sure that 2019 is the year you finally shine...
Happy end of the year. We're excited for 2019! Much to look forward to!
We're here to help you #FlexYourInfluence.
-The SocializeLA.com Team
Meet The Baker Group
I met Tammy and team at the NAWBO Women's Business Conference event. They have produced the event for years! Before I met them or knew who they were, I experienced their work. The NAWBO Women's Business Conference is THE event for women business owners.
About three years ago I met them and fell in love with their amazing attitude, work ethic, teamwork, and most importantly their ideas! They truly think of the things, above and beyond. They are experts in what they do.
Recently Tammy wanted to take her social media to the next level, and I was so glad to guide her through the process.
When an awesome brand, like TBG, decides to amp up their online presence - they open themselves up to new opportunities. To be found, add value to their community, and build brand credibility. I'm so excited for the TBG team.
Every month they produce amazing high-level events. And the goal is to inspire and...
Do what you love, love what you do!
This has ALWAYS been my motto at SocializeLA and it’s truly something all of us here live by! As a virtual company, the team at SocializeLA lives internationally and we all chase our passions on a daily basis!
One of our digital content creators, Sara Hall, lives in the Cayman Islands and is doing HUGE things to promote and empower women in SCUBA DIVING! As a good friend and valuable member of the team, her journey is one I have been following since I’ve known her.
She and her team of divers at DiveTech Grand Cayman gathered 86 women on Women’s Dive Day this June to set a new World Record for the longest underwater female human chain! The event raised over $3,000 for The Cayman Islands Breast Cancer Foundation. [Watch the video below]
At SocializeLA we are ALL about chasing dreams. We only live once, our mission is to make this life extraordinary!
We had a great time with #NAWBOCCC. Such a warm welcome from President Mary Cravets, Heather Moreno and the members!
I was there to speak about social media "Making time for what's important." Here's a highlight reel and words from Mary and Margaret:
We want to thank everyone for the warm welcome. I'm so happy that you all are going to #FlexYourInfluence and get your message out to your customers who need you.
Connect with NAWBO Central Coast California
Don't be the best kept secret, that's not a good thing.
There is value in getting noticed!
Until next time,
Get to know the SocializeLA team! Meet Shannon
What is your favorite social media platform? Instagram - connect with me @infinitezenergy
What is your favorite month and why? April. Living in Canada, this is when we finally get to transition from winter into sunshine and green grass. Plus, it's my birth month!
The best song that gets you pumped up? "From Now On" by Hugh Jackman (Greatest Showman soundtrack - I love my show tunes!)
Top 3 things you like to do for fun/ self-care? Dancing, cycling, and travelling with my kiddos.
Stay tuned for more features on the people who make SocializeLA so successful!