How to showcase your knowledge,but protect your best asset... your IDEAS!

I speak to business owners every day who have yet to harness the power of digital marketing. One of their biggest hesitations comes from not wanting to give away their ideas.  They feel that if they talk about industry...

You would have to be living under a rock to not notice the phenomena that is Pokémon Go. Most of us remember the Pokémon characters of the early 90's from the cartoons, video games, and the line of retail toys and cards. Created by video game designer Satoshi Tajiri.

Authenticity leads to impressions, leads to clicks, leads to conversions. (Don't worry I'll explain below!)

If you want social media to "work," you'll need to make sure you're being authentic. Let's back track a minute, let me define "work." I talk in great length with business owners and...