SocializeLA Marketing Activation
Six weeks of marketing leadership to organize your ideas, clarify your calls to action, and activate the campaigns you’ve been wanting to launch.
Small teams usually don’t have a full-time CMO. But they still need the insight and structure that role brings.
The SocializeLA Marketing Activation is a one-on-one program designed for small businesses, associations, and nonprofits that want to get their marketing organized and moving.
Together we refine your messaging, clarify your calls to action, and build the structure for the next 90 days of marketing.
This is not a course.
It’s marketing leadership and partnership in motion.
What I See Happening in Small Teams
Many organizations are doing a lot of marketing activity, but the direction isn’t always clear.
• social media posts without a clear call to action
• emails going out but not tied to a larger campaign
• great ideas that never get organized into a real plan
• leaders juggling too many roles and decisions
The goal of the Marketing Activation is to bring structure and clarity so your marketing starts working together instead of feeling scattered.
What We Work On
During the program we focus on the foundations that make marketing work.
Together we will:
• identify your 2–3 core calls to action
• organize your marketing priorities
• refine messaging and positioning
• create structure for social media and email
• plan a campaign or funnel you’ve been wanting to launch
• turn existing ideas into real marketing activations
• build a clear 90-day marketing roadmap
By the end of the program, your marketing will feel more organized and intentional.
Program Format
This is a one-on-one program with Margaret Hernandez, founder of SocializeLA.
The program includes:
• weekly strategy sessions
• optional office hour drop-ins
• touch-base support between sessions
• Power Sessions for focused marketing problem solving
Each session focuses on shaping ideas, organizing priorities, and activating the marketing that supports your organization’s goals.
Included Deliverables
Participants leave the program with marketing assets they can immediately use.
Included:
• social media post set
• blog header and topic direction
• one email newsletter
• one LinkedIn article
• campaign or funnel outline
• clarified calls to action
• a 90-day marketing roadmap
Participants may also be highlighted through a SocializeLA article and social media placement, sharing their work with relevant audiences.
Seasonal Activations
The program runs throughout the year.
Spring Activation
6-Week Guided Program
Summer Activation
Accelerated 4-Week Program
Fall Activation
6-Week Guided Program
Winter Activation
Accelerated 4-Week Program
The accelerated versions are designed for leaders who want to move quickly and get campaigns organized in a shorter timeframe.
Spots are intentionally limited to keep the work personalized and one-on-one.
Power Sessions
Every participant receives two Power Sessions.
Early enrollment includes four Power Sessions.
Power Sessions are focused 45-minute working sessions that can be booked anytime to work through marketing challenges, campaign ideas, or strategy questions.
Investment
Standard enrollment
$2,800
Early enrollment
$2,200 and four Power Sessions
Limited spots available per activation.
What Happens After the Program
Many participants complete the program and take the roadmap to their teams and continue executing.
Others decide they’d like continued support.
If it makes sense for both sides, we may move into ongoing work together where Margaret serves as your marketing leadership partner or fractional CMO, helping guide campaigns, strategy, and team execution.
About Margaret Hernandez
Margaret Hernandez is the founder of SocializeLA, a marketing leadership company that partners with small businesses, associations, and nonprofits across the country.
Her role is to bring the insight of a CMO into organizations that may not have one, partnering with leaders to shape ideas, organize priorities, and activate marketing that supports real growth.
Through SocializeLA and the SocializeLA Collaborative, Margaret works with a trusted network of marketing specialists who help bring campaigns and ideas to life.
Apply for the Next Activation
Spots are limited so each participant receives personal attention and guidance.
Apply for the next SocializeLA Marketing Activation to organize your marketing and activate your next 90 days.
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